Overview

Company Summary

A 2026 AdAge Small Agency of the Year, broadhead is an independent agency built for companies where growth isn't simple. Some agencies avoid complexity. It’s our comfort zone. From technical products to channel-driven businesses, we help organizations simplify complex growth challenges, build stronger brands and accelerate demand. Based in Minneapolis, with offices in Charlotte and Milwaukee , we're an independent agency of 145 teammates across strategy, data science, creative, media, public relations and social. Since 2024, broadhead has been progressive on blending AI insight with human ingenuity allows us to solve challenges faster, smarter and with more confidence than anyone else. In 2026 we were named to the ADWEEK AI Power 50 and Inc's Best in Business for AI applications. From emerging brands to the Fortune 50, we’re honored to count among our client partners companies such as Abbott, 3M, Boehringer Ingelheim, Bridgestone Firestone, Daimler, good2grow, Norfolk Southern, TetraPak and UnitedHealthcare.

---

Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Dean Broadhead
Founder/CEO

Beth Burgy
President + Chief Client Officer

Maija Hoehn
Chief Marketing Officer

Leigh Thiel
Chief Operating Officer

Gil Muinos
Chief Creative Officer

Steve Renier
EVP, Talent

Heather Lee
SVP, Media

Rebecca Lunna
EVP, Public Relations

Dan Mandle
SVP, Data Science

Stacey Davies
Chief Financial Officer

---

Clients and Brands

Client & Brands	Start Date
Boehringer Ingelheim	01-01-2009
Daimler Truck North America	12-01-2002
Boehringer Ingelheim Daimler Truck North America	01-01-2009
Bridgestone Firestone	12-01-2017
Trane	11-01-2023
Abbott Labs	11-01-2023
Cummins	11-01-2018
good2grow	N/A
3M	N/A
Wilbur Ellis	01-20-2019
Ziegler Catepillar	N/A
United Healthcare	N/A
St Jude Children's Hospital	N/A
TetraPak	N/A
Zinpro	N/A
Helm	N/A
Helm	N/A
Helm	N/A

---

Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	13
Billing > $3M and < $5M	7
Billing > $5M and < $10M	5
Billing < $10M and < $25M	2

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 10%
Digital: 60%
Print: 15%
Out of Home: 15%

---

Types of Services

Service Offering	Revenue

---

Industry Experience

Consumer Services
Financial services | banking
Public Relations
Non-profit, associations & public services
Gasoline/Petroleum
Industrial, Manufacturing & chemicals
Agriculture
Telecommunications
Food & Beverage | food
Food & Beverage | pet food
Retail
Retail - In-store
Social Media
Automotive | vehicles
Healthcare | wellness
Healthcare | direct to consumer (DTC)
Pets | accessories/veterinary/boarding

---