Overview

Company Summary

Preston Spire is fiercely independent and proudly different. As a full-service, employee-owned creative agency, we don't just create campaigns, we shift business. Good Wins isn't a tagline, it's a proven formula for delivering sustainable business growth for our clients — we supercharge the good so brands positively grow. Think of us as the agency for ambitious marketers ready to break through. We've helped regional players become national powerhouses, pushed market leaders to record-breaking growth and transformed underdog brands into category champions. Our work doesn't just overcome indifference — it creates magnetic experiences that connect deeply with people motivating them to act. Our approach has earned us recognition as one of Ad Age's 2025 & 2024 Best Places to Work, 2025 Ad Age Campaign of the Year, 2024 Ad Age Small Agency Campaign of the Year, Ad Age Midwest Small Agency of the Year, and a spot among the Top 25 Independent Agencies on the Effie Effectiveness Index. But what really energizes us is seeing our clients' businesses grow through the power of Good Wins. Ready to see how Good Wins fits with your plans? Reach out to Victor Kimble, our CMO, directly. Let's have a conversation that really matters to you and your bottom line.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Jennifer Spire
CEO, Partner
Jennifer is partner and CEO at Preston Spire, an AdAge Midwest Small Agency of the Year. She is an accomplished agency leader with over 25 years of experience in both consumer and B2B marketing for a range of industries, including financial services, retail, healthcare and lottery/gaming. She is results-driven and relationship-focused for both clients and agencies, leading teams across North America, and delivering strategic solutions across all channels.

At Preston Spire, Jennifer has played the leading role in reshaping the framework that defines the agency, focused on new vision, values and purpose. She is chief champion of the agency's new ethos, Good Wins, which speaks to her beliefs that brands will win by being positive, honorable, involved and caring about their customers and the world they live in.

She has been a speaker at dozens of local and national conferences and has authored articles and thought pieces on various marketing subjects. Coming from agency account management, she was often a valued extension of her clients’ teams and has a keen understanding for how both types of organizations operate. She has worked for large and small agencies, and with diverse clients from global CPG to local startups.

Dustin Black
CCO/Partner
Dustin brings 25+ years of leadership and curiosity to our award-winning creative department. Nationally recognized for his infectious art direction, Dustin crafts brand voices that cut through today's fractured media landscape. His career spans top-tier agencies including BBDO, Colle+McVoy, mono, and Carmichael Lynch, earning recognition from Clio, D&AD, Communication Arts, Cannes Lions, The One Show, Obie, Telly, and Effie Awards along the way. Dustin has brought his entrepreneurial spirit, (he wrote the internationally published, "The Book of SPAM" and helped start an ice cream company) to national brands like Perdue, Craftsman, Franks RedHot Sauce, Cub Cadet, 3M, MSNBC, Subaru, Jackson Hole Tourism, Purina, Hormel, Caribou Coffee, Blue Bunny Ice Cream and Tillamook Cheese.

Victor Kimble
CMO
Victor is a dynamic marketing leader grateful to have led brilliant teams at some of the world’s most creative and transformative companies. He’s helped B2C and B2B brand leaders facing complex business and portfolio challenges deliver growth by inspiring cross-functional teams to build strategies, marketing innovations and experiences that drive results. As a team-first, business-minded marketer, Victor has proven success in brand strategy, marketing development, agency management, customer experience, brand affinity and talent development. He believes courage, commitment, connection, and a little magic motivate people to perform at their best. His impact to client business has been recognized with performance awards including Cannes Lions, Clios, D&ADs, Effies, 4As Jay Chiat Awards, London International Awards, One Shows and Webbys.

Victor spent most of his career on the east coast delivering exceptionally effective work for brands such as Brawny, Bridgestone, DirecTV, Georgia-Pacific, Johnson & Johnson, Kimberly-Clark, Qualcomm, Timberland and Tylenol. In 2011, Victor traded NYC subways for Minneapolis skyways to lead strategy and analytics followed by business and brand leadership at Periscope for brands including Arctic Cat, BASF, Essentia, Hefty, Goldtoe, Intuit Quickbooks, Minnesota Lottery, Optum, PEMCO insurance, Phillips Distilling, TCF, Toro, Trolli, UnitedHealthcare and Woodford Reserve.

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Clients and Brands

Client & Brands	Start Date
Second Harvest Heartland	N/A
UCare	N/A
NoDoz	N/A
Minnesota Wild	N/A
Grande Cheese Company	N/A
Mayo Clinic	N/A
Herbruck's	N/A
Medtronic	N/A
Mass General Brigham	N/A
MN Alliance on Problem Gambling	N/A
Western National Insurance	N/A
Kennedy Krieger	N/A
YMCA of the North	N/A
MakeItOk	N/A
Prince's Paisley Park	N/A
Wings Financial	N/A
Bold North Cellars	N/A
Nickelodeon Universe	N/A
Precision Tune Auto Care Hobby Farmer Meet Minneapolis	N/A
Meet Minneapolis	N/A
The Good Collective	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	2
Billing > $1M and < $3M	6
Billing > $3M and < $5M	5
Billing > $5M and < $10M	4
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 16%
National Broadcast: 10%
Digital: 35%
Print: 5%
Out of Home: 6%
Other: 28%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	46
Brand Consulting	24
Digital/Interactive | Website Development, Hosting, Monitoring	11
Design	10
Business-to-Business	8
Media Buying	5
Media Planning	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Search Engine Marketing	4
Health Care	4
Marketing Data Analytics	0
Social Media	0

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Industry Experience

Business Services & office products
Consumer Services
Retail
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Travel | hotels & resorts
Technology | .com business
Gambling | lotteries
Travel | tourism
Financial services | investments
Automotive | vehicles
Non-profit, associations & public services
Financial services | Banking - Consumer
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | managed care
Entertainment & Culture | amusement parks
Industrial, Manufacturing & chemicals
Restaurants
Food & Beverage | food
Healthcare | direct to consumer (DTC)
Luxury & Imported products
Financial services | insurance
Gambling | casinos
Real Estate | buildings & construction
Home Products | home furnishings
Professional Services (accountants, consultants, lawyers)
Recreation & Sports | sporting goods
Healthcare | medical products

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