RPA

Last Modified: 08-26-2026

http://www.rpa.com
Ownership: Privately Held
Size: 500+

Overview

Company Summary

We are a fiercely independent, full service agency built to deliver one thing above all else: measurable business growth. With more than 500 strategists, creatives, technologists, and analysts under one roof, we partner with ambitious brands to turn ideas into real world results—sales, margin, demand, loyalty, and long-term value. Unlike agencies driven by awards, fame, or quarterly optics, our focus is singular and client centric. We exist to be true growth partners, aligning our talent, tools, and experience to the outcomes that matter most to our clients’ businesses. We call this philosophy Respect and Results—and the “and” matters. Results are only meaningful when achieved with respect for our clients, their audiences, our people, and the work itself. As one of the largest independent agencies in the United States, we bring best in class capabilities across strategy, creative, media, data, technology, and AI powered solutions. Our independence means transparency, agility, and accountability: we answer only to our clients, never to holding company interests. We believe great partnerships are built to last. That’s why many of our client relationships span decades—grounded in trust, integrity, and a relentless commitment to delivering work that works. At our core, we don’t sell advertising. We sell business growth.

Contact

2525 Colorado Avenue
Santa Monica, CA 90404-3552
P: 310-394-4000
F: --

Eric Davis
EVP / Chief Growth Officer
[email protected]
(310) 663-5225

Offices

RPA Headquarters
2525 Colorado Ave
Santa Monica, CA 90404
310-394-4000

RPA field office
7301 N. State Highway 161
Irving, TX 75039
310-394-4000

Global Service Capabilities


North American only


Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide:

Jim Helberg
Chief Executive Officer

Brett Bender
President / Chief Operating Officer

Adam Lowrey
EVP / Chief Creative Officer

Fern McCaffrey
EVP/ Client Business Operations Director

Laura Small
Chief People Officer

Lisa Herdman
Chief Enterprise Integration Officer

Eric Davis
EVP, Chief Growth Officer

Kelly Kim
Chief Media Officer

Christian Cocker
Executive Director of Brand & Connections Strategy


Clients and Brands

Client & BrandsStart Date
American Honda Motor Co.
  • Honda Auto
  • Acura Auto
  • Honda Dealer Advertising Associations (DAAs)
01-02-1986
ARCO Gas
  • ARCO
01-28-2005
La-Z-Boy Furniture Galleries
  • La-Z-Boy
01-28-2007
Yuengling
  • Yuengling Beer
  • Yuengling
11-01-2025
AMPM
  • AMPM
  • Ares
01-26-2024
Vistra Corp
  • TXU Energy
01-28-2021
Edison International
  • Southern California Edison
01-28-2021
Viking Holdings Ltd
  • Viking Cruises
01-28-2021
Marathon Petroleum Co.
  • Marathon
01-28-2022
NewDay USA
  • NewDay USA
03-01-2024
Thorntons LLC
  • Thorntons
01-28-2023
CoStar
  • LoopNet
  • Apartments.com
  • Homes.com
01-02-2022
Resorts World Las Vegas
  • Resorts World Las Vegas
07-01-2025
Foundation Building Materials
  • FBM
08-01-2025

Billings & Revenue

Billing / Revenue RangesNumber of Clients
Billing < $1M and/or Agency Revenue < $200K6
Billing > $1M and < $3M10
Billing > $3M and < $5M5
Billing > $5M and < $10M3
Billing < $10M and < $25M5
Billing < $25M and < $50M5
Billing > $25M2

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 6%
National Broadcast: 31%
Digital: 60%


Types of Services

Service OfferingRevenue
Advertising - General Market/ Traditional30
Media Planning20
Media Buying10
Digital/Interactive | Search Engine Marketing9
Digital/Interactive | Website Development, Hosting, Monitoring8
Digital/Interactive | E-Commerce Solutions5
Corporate Communications5
Digital/Interactive | Mobile and Wireless3
Business-to-Business2
Brand Consulting2
Marketing Data Analytics1
Direct Marketing1
Multicultural | Asian0
Digital/Interactive | Search Engine Optimization0
Data & Analytics0
Design0
Experiential0
Creative Strategy & Development0
Content stategy & development0
Multicultural | Hispanic/Latino0
Social Media0


Industry Experience

Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | Streaming
Energy | Gasoline/Petroleum
Travel | cruise lines & excursions
Insurance | Automotive
Financial services | insurance
Financial services | Banking - Consumer
Technology | consumer electronics
Gasoline/Petroleum
Travel | hotels & resorts
Entertainment & Culture | motion pictures
Financial services | investments
Luxury & Imported products
Healthcare | direct to consumer (DTC)
Gambling | casinos
Automotive | vehicles
Food & Beverage | food
Home Products | home furnishings
Business Services & office products
Media | publishing
Travel | airlines
Food & Beverage | alcoholic beverages
Financial services | Banking - Commercial