Overview

Company Summary

At RPA, we have a simple tenet we live and work by: Respect & Results. RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work. The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results. We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty. We don’t do this for awards or fame or the short-term. Our bottom line is yours.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide:

Jim Helberg
Chief Executive Officer

Brett Bender
President / Chief Operating Officer

Joe Baratelli
EVP / Chief Creative Officer

Fern McCaffrey
EVP / Executive Account Director

Laura Small
SVP / People Director

Lisa Herdman
SVP / Executive Director Strategic Investments

Tim Woo
SVP / Executive Group Director, Marketing Intelligence

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Clients and Brands

Client & Brands	Start Date
American Honda Motor Co. Ridgeline, Rugged, Gaming/Esports, Prologue	01-02-1986
CoStar LoopNet Apartments.com Homes.com	01-02-2022
Red Lobster Restaurants Red Lobster	01-02-2022
Farmers Insurance Farmers Insurance	01-02-2010
Honda and Acura Dealer Associations	01-02-1999
Spectrum Business Spectrum	01-02-2020
FreshDirect FreshDirect	05-01-2024
NewDay USA NewDay USA	03-01-2024
Foundation Building Materials	08-01-2025
Resorts World Las Vegas	07-01-2025
American Honda Motor Co. Acura	01-28-2017
Marathon Petroleum Co. Marathon	01-28-2022
Ezaki Glico Pocky	01-28-2018
La-Z-Boy Furniture Galleries La-Z-Boy	01-28-2007
ARCO Gas ARCO	01-28-2005
BP ampm convenience stores	01-28-2015
IHG Hotels & Resorts InterContinental LA Downtown	01-28-2017
Vistra Corp TXU Energy	01-28-2021
Pediatric Brain Tumor Foundation Pediatric Brain Tumor Foundation	01-28-2019
Thorntons LLC Thorntons	01-28-2023
Edison International Southern California Edison	01-28-2021
Viking Holdings Ltd Viking Cruises	01-28-2021
Spotless Brands Spotless	01-28-2023

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	6
Billing > $1M and < $3M	10
Billing > $3M and < $5M	5
Billing > $5M and < $10M	3
Billing < $10M and < $25M	5
Billing < $25M and < $50M	5
Billing > $25M	2

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 40%
National Broadcast: 37%
Digital: 13%
Print: 7%
Out of Home: 2%
Other: 1%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	30
Media Planning	20
Media Buying	10
Digital/Interactive | Search Engine Marketing	9
Digital/Interactive | Website Development, Hosting, Monitoring	8
Digital/Interactive | E-Commerce Solutions	5
Corporate Communications	5
Digital/Interactive | Mobile and Wireless	3
Business-to-Business	2
Brand Consulting	2
Marketing Data Analytics	1
Direct Marketing	1
Multicultural | Asian	0
Digital/Interactive | Search Engine Optimization	0
Data & Analytics	0
Design	0
Experiential	0
Creative Strategy & Development	0
Content stategy & development	0
Multicultural | Hispanic/Latino	0
Social Media	0

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Industry Experience

Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | Streaming
Energy | Gasoline/Petroleum
Travel | cruise lines & excursions
Insurance | Automotive
Financial services | insurance
Financial services | Banking - Consumer
Technology | consumer electronics
Gasoline/Petroleum
Travel | hotels & resorts
Entertainment & Culture | motion pictures
Public Relations
Financial services | investments
Luxury & Imported products
Healthcare | direct to consumer (DTC)
Gambling | casinos
Automotive | vehicles
Food & Beverage | food
Home Products | home furnishings
Business Services & office products
Media | publishing
Travel | airlines

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