Overview

Company Summary

Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale. Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential. That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE.
We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder. This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results. Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Alan Newbold
Executive Vice President
Alan brings more than 20 years of consumer marketing experience to his role as executive vice president, public relations at Carmichael Lynch Relate. He’s honed his craft working with talented teams at communications agencies ranging from large, globally matrixed organizations to small boutique specialty shops. But no matter the size of the organization, his objective remains the same: insight-based creative PR strategies that drive media interest, cultivate consumer advocacy and contribute to client revenue. He has developed and led award-winning integrated marketing and PR campaigns for consumer brands across a variety of categories.

Betsy Linaberger
Executive Vice President
Betsy is a PR and public affairs professional with over 30 years of experience in media relations and strategic communications, having worked as a press secretary, spokesperson, on campaigns, for government agencies, and on diverse B2C and B2B brands. Throughout her career she has provided expert media and message training, issues management and crisis counsel. Betsy currently leads the agency’s crisis and issues practice and oversees client relationships in the tourism, alcohol and spirits, government, and health industries. She has also worked for other major brands including Choice Hotels International and Shire Pharmaceuticals (now Takeda).

Diane DiCicco
Executive Vice President
Diane is an executive vice president and manages resourcing for the Philadelphia PR team. She has more than 20 years specializing in business-to-business and consumer brands, corporate communications, strategic marketing campaigns, corporate philanthropy and advertising campaigns. She has worked across a variety of industries including healthcare, food and beverage, financial services and retail. Diane is co-chair of the agency’s resource group, the Women’s Leadership Network and started the Philadelphia chapter. Prior to Carmichael Lynch Relate, Diane was vice president of global marketing for Citi, where she managed all marketing, creative and business development efforts for Citi’s innovative corporate prepaid card business.

Megan Weber
Senior Vice President
Megan has more than 15 years of experience in managing public relations for clients in a variety of areas including retail, home and design and food and beverage. As senior vice president, Megan drives overall brand strategy and oversees the execution of consumer brand campaigns and corporate visibility programs, delivering meaningful and measurable results that excite clients. Megan specializes in strategic influencer programs in collaboration with earned media strategy. Megan is always looking for innovative ways to insert brands into the cultural conversation through earned media relations and influencer marketing.

Régine Labossière
SVP, Director of Media Relations
Régine oversees all media relations efforts for the agency’s clients. With about 20 years of experience in public relations and journalism, she has worked in a variety of industries. Previously, she was a journalist for Newsday, The Los Angeles Times, The Hartford Courant, The Seattle Times and People magazine. Régine is a past member of the National Association of Black Journalists and currently a member of PRSA. She also chairs the agency’s MOSAIC employee resource group, which focuses on multicultural issues and building intercultural development and curating organic, authentic, relevant and inclusive connections for employees.

Courtney Green
Vice President
With more than 10 years at the agency, Courtney is responsible for managing client teams, overseeing projects from planning to execution, strategic planning and client counsel. Her work has been across the home and design and food and beverage industries. Her skills include developing strong media relationships, event marketing, influencer engagement, and bridging paid media with earned media opportunities. Courtney has both a bachelor’s degree and master’s degree from the Missouri School of Journalism at the University of Missouri.

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Clients and Brands

Client & Brands	Start Date
MasterBrand Cabinets	N/A
Bush's Beans	N/A
Formica	N/A
Sunbrella	N/A
Xcel Energy	N/A
Post Consumer Brands	N/A
Saputo Cheese USA Frigo Treasure Cave Frigo Cheese Heads Montchevre Stella	N/A
Burlington	N/A
J.Jill	N/A
HGTV Home by Sherwin-Williams	N/A
Valspar	N/A
Independence Blue Cross (IBX)	N/A
Insomnia Cookies	N/A
Nemours Children's Health System	N/A
Nestle Health Science BOOST Nature's Bounty Nuun Hydration IBgard Purtian's Pride Solgar Vital Proteins Garden of Life	N/A
Thomas Jefferson University Hospitals Red Robin	N/A
Xfinity	N/A
Pennsylvania Liquor Control Board	N/A
Girl Scouts of Eastern Pennsylvania	N/A
Nemours Children's Health System	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Public Relations	100
Event Marketing	0
Corporate Communications	0
Influencer Marketing	0
Experiential	0
Social Media	0

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Industry Experience

Recreation & Sports | professional sports
Pets | accessories/veterinary/boarding
Public Utilities
Cosmetics, perfumes & toiletries
Restaurants
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | footwear
Healthcare | managed care
Financial services | Banking - Consumer
Non-profit, associations & public services
Gasoline/Petroleum
Public Relations
Home Products | home furnishings
Retail
Social Media
Education
Food & Beverage | pet food
Travel | tourism
Food & Beverage | food
Healthcare | Insurance
Healthcare | Hospitals, Healthcare Facilities, Medical Services

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