Measurement continues to be at the top of marketers' minds and if anything it has become more complex during the past 2 years. The 4As Media, Technology and Data team hosted “An Afternoon of Measurement” across two days featuring industry experts in the measurement space, who shared updates and addressed some of the most common questions that they are hearing from clients to help inform our members going into Q4. Measurement remains one of the hottest topics for agencies and judging by the discussions it looks like we are just getting started. 

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