AI AT CES 2024—WHAT BRANDS NEED TO KNOW

From preparing for back-room conversations to sifting through show floor gadgets, here’s how AI will show up.

If you’re interested in AI and attending CES, you’re in massive luck.

The technology will be “really embedded and infused into everything at CES,” said Marla Kaplowitz, president and CEO of 4As, the advertising trade group.

Continue reading on AdAge.