Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems
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Home / 4As Blog / Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems
Published 09.22.2022
Topic
Artificial Intelligence
Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback.
A new initiative from the 4As and ANA reveals why brands and agencies bemoan the process: they aren’t even remotely on the same page.
Adweek obtained a copy of a report the two trade organizations created after surveying leaders at 100 agencies and 41 clients to get their pulse on the state of new business pitching as part of the 4As/ANA Agency Search Simplification Initiative.
