Capitalising on the Power of AI in 2024

Expert voices from associations and consultancies, including The 4As and Deloitte Digital, give LBB’s Ben Conway their 2024 outlook on AI in adland and reflect on last year’s AI popularity spike

Today, we hear perspectives from the bodies around the world who have made it their business to advocate for, advise and inform the industry’s talent – associations and consultancies including The 4As, CreativeX, Murphy Cobb Associates and Deloitte Digital.

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