On November 15, 2023, the Federal Trade Commission (FTC) announced that it was issuing formal warnings to two food and beverage industry groups, as well as a dozen dietician and nutritionist influencers, for failing to adequately disclose paid social media posts that promoted artificial sweeteners and sugary products. The warning letters point to Instagram and TikTok posts made by the influencers who were hired by the American Beverage Association and the Canadian Sugar Institute. These influencers collectively have over 6 million followers on TikTok and Instagram.

...