Gen Z agency hilariously reveals how its employees sign off on emails and it’s far from ordinary

While boomers might use sign-offs like “kind regards,” “warmly,” or “sincerely,” Gen Z workers are displaying quiet disobedience to these formalities and instead using relaxed, light-hearted and laid-back tones, with a dash of unhinged language.

This funny trend seems to have started with a Los Angeles-based Gen Z marketing agency called NinetyEight, a 4As Incubator member. In March 2022, they posted a video captioned, “As a Gen Z company, here’s how we sign off on emails.” The video has been viewed by nearly 8 million people and liked by 1.5 million.

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