Three of advertising’s most influential trade groups—the Association of National Advertisers, 4As and Interactive Advertising Bureau—are joining forces to address some of the industry’s biggest challenges, from AI governance to retail media measurement and the future of marketing talent. The unusual collaboration brought executives together for private discussions ahead of the ANA’s Masters of Marketing conference this week, with plans to develop solutions that individual organizations have struggled to advance on their own.
Ad Age was granted exclusive access to the final meeting of the two-day cross-industry summit in Orlando, Florida, which ended on Tuesday. The closed-door sessions included Primola, IAB CEO David Cohen and 4As CEO Justin Thomas-Copeland, along with marketers from brands such as Marriott and Aflac.
