Marla Kaplowitz Discusses the State of Business Today with The Internationalist’s Deborah Malone

4As President and CEO Marla Kaplowitz had a wide-ranging conversation with Deborah Malone spanning a number of topics on all our minds: the agency-client relationship and the pitch process, the adoption of Generative AI, talent retention and training, compensation models, sustainability, the legal landscape and more. Marla also shares her biggest wish for the industry and the two words she believes will define 2024.

WATCH THE CONVERSATION