People Don’t Talk about Bruno, Nor the Importance of Spanish in Marketing: Daisy Expósito-Ulla wants to change that.

For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this?

Conversations have been dominated by the fact that U.S.-born Latinos are now driving that growth, and there have been many misguided assumptions about acculturation. At a Prisa Brand Solutions U.S. presentation held at the Google offices in New York City, this past Thursday, Daisy Expósito-Ulla explained that nothing could be further from the truth.

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