Podcast: Craft, Creative, Tech: The Consultant’s POV on What’s Ahead for Agencies

What do modern CMOs actually want from their agencies? Join Casey Burnett of The Burnett Collective and Matt Kasindorf of the 4As to dive into the shifting expectations in the marketing industry. From the “CMO whisperer” perspective, Burnett explores how agencies can become and remain essential strategic partners. Discover why creativity remains the ultimate differentiator, the reality of AI implementation and why the most critical tool in an agency’s arsenal might still be a simple phone call.