Podcast: Measurement, Specialization and Impact with Julia Fedor, United Airlines

What do brand-side marketers truly need from their agency partners today? In this episode, Matt Kasindorf of the 4As is joined by Julia Fedor from United Airlines for an honest look at the evolving agency model. Julia shares her perspective on the critical shift from agency-as-creative-partner to agency-as-measurement-partner. We discuss why agencies must move beyond standard industry metrics like CPMs and click-through rates to focus on telling stories of business impact.

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