Podcast: The Agency of the Future with Rishad Tobaccowala, Author, Teacher, Advisor

In this thought-provoking 4As | 4sight conversation, Rishad Tobaccowala challenges conventional thinking on talent, scale and the role of agencies in an AI-driven world. From reimagining the operating model to redefining what clients truly need, this episode pushes leaders to confront hard truths and rethink what it means to build a future-ready agency.

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