Podcast: The Future-Fit Agency: What Clients Really Want with Robin and Steve Boehler, Mercer Island Group
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Home / 4As Blog / Podcast: The Future-Fit Agency: What Clients Really Want with Robin and Steve Boehler, Mercer Island Group
Published 05.14.2026
Topic
Artificial Intelligence
Strategy
From rising pressure on marketers to deliver efficiency to shifting expectations around agency value, this 4As | 4sight conversation offers a candid look at what clients truly want today. Robin and Steve Boehler share the search consultant’s perspective on how agencies can stay relevant by focusing on strategy, clarity and meaningful business impact in an AI-driven world.
