Advertising disrupters have large research and development budgets and leverage R&D tax credits to support the technology-based charge. While research and development is not a term that in the past was often associated with the advertising industry, technological advances in recent years have changed the way the industry works, with big data and predictive analytics leading the way. Agencies that engage in these activities are well positioned to take advantage of substantial state and federal research and development (R&D) tax credits.

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