Business as Unusual: Federal Contracting and Advertising Agencies – Where Are The Opportunities In 2021?

Featuring:

Paul Gunning
President & COO, DDB

Cary Hatch
CEO & Brand Advocate, MDB Communications

Bob Sprague
President & CEO, Yes&

Mike Kapetanovic
Founder GrowthLab

Alison Pepper
EVP – Government Relations, 4As

Federal agency spending on marketing communications services has surged in recent years, and the public sector market is once again primed for growth in 2021. In FY19, the federal government spent $2.17B on marketing communications related services with nearly 175 companies earning more than $1M in revenue from federal contracts. With the challenges in the private sector, many agencies are looking to the federal government as a means to an additional and stable revenue stream. And, for agencies already established in the federal market, many are shifting more of their focus to continue expanding their federal footprint.

Join Mike Kapetanovic, a former ad agency President who has secured over $2B in federal marketing communications contracts for an array of small agencies and holding companies, for an exclusive members-only webinar that will discuss the federal landscape for marketing communications firms. Following the presentation, Mr. Kapetanovic will join agency executives Paul Gunning, President and COO of DDB, Cary Hatch, CEO of MDB Communications and Bob Sprague, President and CEO of Yes& to talk about their first-hand experiences in bidding for and winning federal contracts.

Topics covered will include:

• Pros and cons to working with the federal government.
• Insights on winning business in this market.
• Where are the oppoortunites going to be under a Biden Administration? Under a Trump second-term?
• What do I need to do to get approved as a federal contractor?
• What kind of investments does my agency need to make upfront to be able to bid?
• What is the typical timeline between an RFP issuance and any contract being awarded?

This webinar is available to 4As members only.