Business as Unusual: Triage & Transformation: Understanding What’s on the Minds of CMOs

4A's Business as Unusual Color 261April 21, 2020

Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies with 4A’s President & CEO Marla Kaplowitz. Participants can contribute comments and questions.