4As 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar

On March 9th, 2022 the 4As BI&I Team held a webinar to discuss the 4As 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar.

Questions the 4As BI&I Team Addressed:

• Are my agency’s rates above or below the market rate?
• Do our rates measure up versus similar-sized agencies in and out of the market?
• Can our agency prove to clients that our fees are competitive?
• Do I possess the proper benchmarks to level the playing field when discussing pricing?

Billing rates don’t have to be mysterious. Transparency is critical for all parties for trust to be fostered between marketers and agencies. The 4As biennial survey of labor billing rates provides reliable, statistically relevant agency billing rates in the contexts of service functions, size groups, and geographic regions. Survey data supports the transparent, efficient, and mutually beneficial exchange of labor billing rate information among agencies, marketers, and other industry practitioners who require it.

This 4As biennial webinar has an overview of the 2021 survey results and 4As moderated session with several agency commercial business experts presenting:

• An Introduction and Overview of the 4As 2021 Labor Billing Rate Survey
• Market-Based Labor Rate Guidance
• 2021 Labor Rate Benchmarks

The 4As 2021 Labor Billing Rate Survey Report is available in both PDF form and in a newly developed Digital Dashboard format for purchase. 

For more information about Webinar or for purchasing the report, please contact any one of our Business Intelligence team members; Helen Miranda ([email protected]) or Sal Conte ([email protected]).