Social media today moves faster than ever, where information from the real (and sometimes AI-generated) world spreads across platforms at a pace far too fast to keep track of. In this session, Jon Morra, Chief AI Officer at Zefr, and AJ Brown, Chief Operating Officer at the Brand Safety Institute, explored the evolving challenges of maintaining brand safety and suitability in this high-speed environment. They discussed how AI can power deeper content understanding and how AI agents can help brands stay ahead of global events that influence online perception.

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