Business as Unusual: Preparing For Paradoxes: The Post-Pandemic Consumer

Featuring:

Jox Petiza
Associate Strategy Director, MediaCom

Anna Rosenblatt
Strategy Director, MediaCom

Mollie Rosen
EVP – Member Engagement & Development, 4As

The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation of paradoxes, the U.S. will lean into its differences and will resolve through a series of paradoxical behaviors:

Personal paradox: a fear of going out vs. you-only-live-once mindset
Social paradox: conscious consumption vs. revenge spending
Economic paradox: a rise of safe personal space vs. new ways to connect
Technology paradox: nostalgia vs. digital
Join us for a discussion about what consumer brands will find after the pandemic, and how they will need to adapt and evolve to meet their needs and wants.

Read and download MediaCom’s article Preparing for Paradox: America Post COVID-19.