Format: 2-hour deep dive
Ideal for: Any team that wants to operationalize AI Agents inside their day-to-day work.

The next cohort is TBD. Click here if you would like to reserve a seat.

Developing and Launching AI Agents is an advanced, hands-on, 2-hour workshop designed to help your team build and deploy their first AI Agents inside the LLM your organization already uses — ChatGPT, Microsoft Copilot, Claude, or Google Gemini. Every example, exercise, and prompt in this workshop is customized to your brand, products, audiences, workflows, and competitive landscape, so attendees leave with agents they can put to work immediately, not generic demos.

The bulk of the workshop is a hands-on, step-by-step build. By the end of the session, every attendee leaves with a functional, role-specific agent prototype tailored to their own day-to-day work through iterating and training AI systems while building practical expertise through real-time application.

What You’ll Learn in This AI Agents Course

• A clear understanding of what AI Agents actually are and how they differ from AI Assistants and AI Automation — so the team has shared language and a
  shared mental mode
• Where agents deliver the most value: the kinds of repetitive, rules-based, multi-step, and information-heavy work that a well-designed agent can take off your team’s plate.
• How to develop and launch an agent in their LLM of choice
• Writing instructions, embedding knowledge, defining tasks, setting guardrails, testing behavior, and iterating to improve quality

At the completion of this workshop, attendees will be equipped to design AI Agents that help their teams work faster and ensure brand and operational success.

Why Advertising and Marketing Agencies Need AI Agents Now

The difference matters for agencies. Most teams have already experimented with AI tools — using ChatGPT or Copilot to draft copy, summarize a brief, or generate ideas. That is AI assistance. Agentic AI goes further: it executes multi-step tasks, applies your brand rules and knowledge, operates within your existing LLM environment, and can run independently across workflows.

For advertising and marketing agencies, that means agents that can handle repetitive, rules-based work across account management, creative production, media operations, client reporting, and campaign workflow — freeing up your team to focus on the strategic and creative work that actually requires human judgment.

This course is where that shift starts. Participants leave with a functioning, role-specific agent prototype built during the session — not a slide deck about what agents could do someday.