Episode 1: The First Ever Playfronts

Featuring:

Kevin Freemore
SVP, Media, Technology & Data, 4As

Chick Foxgrover
EVP, Creative Technology & Innovation, 4As

Navneet Randhawa
Marketing Director, OS Studios

Sarah Stringer
EVP, Head of US Media Partnerships, dentsu Media US

Moderated by:

Ashwini Karandikar
EVP Media, Technology & Data, 4As

Gaming brings together technology, entertainment and culture. Gaming is also the biggest form of entertainment globally, yet it hasn’t historically captured the attention of marketers in the same way as other media despite 75% of people in the US playing games. Join us as we discuss the unique challenges and opportunities that are available within the gaming industry during the 4As Media & Gaming series.

Episode 1: The First Ever Playfronts

A new form of immersive marketing is growing and all of the talk around the Metaverse is accelerating interest in this space. We kick off our introductory webinar with a discussion on The First Ever Playfronts, and look at some of the key topics for consideration when exploring the opportunities in gaming.