Greater Financial Transparency: The Key to a Healthy Advertising Supply Chain

Featuring:

Sal Conte
VP, Business Intelligence & Insights, 4As

Tobias Wolf
Consulting Partner, Modern Media Solutions

Tara Klein
CFO, Graham Oleson

Mark Piazza
COO/CFO, Oxford Road

Moderated By:

Theresa Contario
VP, Payment Sales, AvidXchange

The relationship between agencies and brands is complicated and evolving. Pressure to cut costs at large consumer goods brands has led to requests for longer payment terms, ranging from 120 to 365 days. This, along with the lack of visibility into when agencies will be paid, creates major issues in the $100 billion advertising supply chain, constraining agency cash flows and impacting the quality of talent and creative output that they are able to maintain.

Join AvidXchange and the 4As for a discussion about the financial ecosystem of the advertising industry and the benefits and challenges of implementing greater financial transparency for all parties involved.

In this webinar you will learn:

• The impact of longer payment terms on agency cash flow and creative output.
• How to challenge requests for longer payment terms and navigate client relationships.
• The benefits of greater financial transparency for all parties in the advertising supply chain.