How Agencies Make Money

Understand the Business of Creativity

Uncover the financial side of agency life with an introduction to agency revenue models and profitability strategies. This course breaks down how agencies generate income, manage costs, and structure client fees, providing essential insights into the business of advertising agencies.

Specifically, the course highlights three categories of compensation models and specific examples used by agencies today:

• Input Models: based on the the time and resources the agency puts in to the work.
• Output Models: based on the deliverables the agency puts out for the client.
• Performance Models: based on how the deliverables perform in the market.

This course is an ideal starting point for anyone who wants to better understand how agencies make money.