Featuring:
Koen Pauwels
Principal Research Scientist, Amazon Advertising
SPONSORED VIRTUAL COCKTAIL CONTENT SESSION
The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep. Amazon Advertising has unique insights into how the advertising marketplace continues to evolve. This presentation takes a quantitative approach to the evolving customer purchase journey, which has important implications for agencies and advertisers and presents actionable recommendations that can inform advertising agency strategies and messaging for current and prospective clients and help them reach their client retention and acquisition objectives.
Sponsored By:
Related Courses
06/15/2026 - 09/01/2026
Vibe Coding for Marketers
The next cohort launches on June 15 from 1:00 to 4:00 PM ET. Click here to register. In the fast-paced world of advertising, waiting 12 weeks for a technical team to build a simple internal tool is a competitive disadvantage. Whether it’s a custom brief generator or a dynamic CX mapper, the ability to ship…
06/01/2026
Developing and Launching AI Agents
Format: 2-hour deep dive Ideal for: Any team that wants to operationalize AI Agents inside their day-to-day work. The next cohort starts on June 1st from 1:00 – 3:00 pm ET. Click here to register Developing and Launching AI Agents is an advanced, hands-on, 2-hour workshop designed to help your team build and deploy their…
I’m New Here: Digital Advertising for Beginners
Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital becomes table stakes for brands of all sizes, this course breaks down the complexity and gives learners a clear, end-to-end understanding of the digital ecosystem. … Login to access member-exclusive content Not a 4As member yet? Don’t miss…
