Featuring:
Koen Pauwels
Principal Research Scientist, Amazon Advertising
SPONSORED VIRTUAL COCKTAIL CONTENT SESSION
The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep. Amazon Advertising has unique insights into how the advertising marketplace continues to evolve. This presentation takes a quantitative approach to the evolving customer purchase journey, which has important implications for agencies and advertisers and presents actionable recommendations that can inform advertising agency strategies and messaging for current and prospective clients and help them reach their client retention and acquisition objectives.
Sponsored By:
Related Courses
Master The Power of Audio
Build Audio Expertise. Earn Audio Marketing Professional (AMP) Certification The Audio Marketing Professional (AMP) training and certification program equips marketing and media professionals with the strategic knowledge and practical skills required to harness the full effectiveness of radio and audio advertising. Across six self-paced classes and supplemental resources, you will discover why radio and audio…
10/14/2026
Developing and Launching AI Agents with Claude
Click here to register for the Bundle and take all three levels for $647 as a 4As member Developing and Launching AI Agents with Claude is a hands-on training program that helps your teams build and deploy real AI Agents inside Anthropic’s Claude ecosystem. Every example, exercise, prompt, and agent build is customized to your…
Proximity and Performance: Make Your Media Mix Work Harder
Learn how proximity is helping connect advertising to real-world outcomes, and how it can sharpen your next media investment.
