Launch for Leaders

FacilitatorMark Strong

Topic

  • Culture
  • HR/Talent/Inclusion
  • Leadership
  • Staff Development

Delivery Method

  • Live Instruction

Event Type

  • Workshop

Pricing$1,600 per person
$1,280 per person for 4As members | Included in 4As Training Subscription Plan

Register for Course(opens in new tab)

Lay the foundation for successful agency leadership.

The next cohort starts December 1st

Click here to register.

 

Leading an agency requires a deft mix of skills – many of which future leaders don’t always have the opportunity to learn in the regular course of their work, especially in today’s hybrid environment.

The Launch for Leaders program was developed for agency professionals with 8-15 years of experience to help them develop their skills as future leaders of an agency.

This program takes place over four 2-hour virtual sessions and is designed and led by a highly regarded industry leader, Strong Professional. The Launch for Leaders workshop centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day.

In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief, which covers the core principles of leadership, including crafting a vision, building alignment, and championing execution.

This course can also be done as a 2-day, in-person training event. Click here to reserve a seat in a future in-person or virtual Launch for Leaders event. 

Format

Live Workshop (Virtual)

Duration

4 Sessions + a Kick-off call(8.5 hours total)

Audience

Agency professionals with 8-15 years of experience

Pricing

$1,600 per person | $1,280 per person for 4As members | Included in 4As Training Subscription Plan

"Launch for Leaders has been the most valuable training I have received as a manager. It was engaging and helped shift my perspective on what's possible in my position, while giving me real world tools to address the issues and complexities I deal with daily in my role."

Martin Maisonpierre,

Managing Director, WH Inc.

I loved the 4A's Launch for Leaders Training! Mark Strong is an amazing presenter and is very knowledgable of our industry's challenges and solutions. I found great value in the class that is relatable for my current role in Post Production within the agency. I would highly recommend this training to anyone who is in a supervisory/leadership role within an ad/media/digital agency! Thank you so much.

Jennifer Eirea, Head of Studio, Alma DDB

The Launch for Leaders program surpassed my expectations. I left equipped with tactical skills to incorporate into my agency role the very next day. I found myself texting with my leadership team saying, we need to try this and that during the program itself, this program has teeth!

Alex McInnis, the President of Murder Hornets

Launch for Leaders has been by far the most helpful, actionable, and energizing professional development workshop I've ever attended. We covered such a wide range of topics and tools that have equipped me to grow and help my team and agency do the same.

Lillian Goodman, Account Supervisor at Walrus

I am inherently suspicious of overly effusive testimonials, but spoiler alert: I'm about to write one...The information Mark provided was relevant, insightful, and immediately actionable. His tactics and techniques focus on key areas for maximum impact. As a facilitator and coach, he is empathetic, confident and entertaining, and very honest. He isn't afraid to be vulnerable, share personal successes/failures as learning experiences, and engage in discussion, inviting push back and honoring different points of view. The small group discussions were so valuable, as participants had shared - and different - lived experiences in the industry. I left feeling motivated and empowered.

Christina Rogers, Director of Content, Luquire

launch 2

December cohort

Kick-off Call: December 1, 1:00 - 1:30 pm ET

Session 1: December 3, 3:00 - 5:00 pm ET

Session 2: December 8, 3:00 - 5:00 pm ET

Session 3: December 10, 3:00 - 5:00 pm ET

Session 4: December 15, 3:00 - 5:00 pm ET

Click here to register. 

The program covers leadership development in four key areas:

Leading the Business

We start with DiSC Work of Leaders. Participants learn their leadership style, explore how to craft a vision, build alignment and champion execution, and complete their Leadership Map.

Leading Clients

Using the case, we cover how to lead clients forward: understanding the client, interrogating the business, building relationships of trust and growing the account. Participants build a Client Buying Dossier, run a State of the Union, and practice handling conflict and difficult conversations.

Leading Growth

We cover consultative selling with the SPECIFICS model, a conversation framework for getting to the real problem behind a client's request. Then we apply it to organic growth: spotting opportunities in current accounts and knowing which ones to go after first.

Leading People

We focus on two critical people skills: feedback and coaching. Participants practice a permission-based feedback process, coach each other with the GROW model and close the program by revisiting their Leadership Map.

Learning Outcomes

Through presentations, breakout sessions, and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices, and practical application of what they learn. Each participant leaves with:

 

  • A DiSC Work of Leaders profile to inform their leadership behaviors
  • A Leadership Map
  • A Client Buying Dossier to improve the odds of selling ideas, strategies and fees
  • A State of the Union for a client account
  • A relationship map to expand their influence
  • An account optimization plan
  • Organic growth opportunities for an account they work on
  • Three focus areas for continued development

Meet the Facilitator

Mark Strong

Mark Strong

Mark spent 25 years working at boutique and global ad agencies such as Fallon and McCann in many roles ranging from EVP, Chief of Staff, Director of Business
Development, Director of Account Management and Director of Learning. In 2004, he started Strong Professional to help people get strong at work, so they can be strong in life.

He takes an action-centered approach to coaching & training, providing clients with tools they can use now to maximize their impact. While Mark is serious about
delivering results, he doesn’t miss an opportunity to infuse humor into his engagements knowing that ultimately, if it’s not fun, it’s forgettable.

As a coach and trainer, Mark has significant credentials from the Institute for Professional Excellence in Coaching (iPEC), Corporate CoachU, and The Institute of Coaching at McLean/Harvard Medical School and is a certified practitioner of DiSC.

Mark's favorite quote is “Always be learning”. In another life, Mark is a comedic actor. In this life, Mark calls Minneapolis home.

This course can also be done as a 2-day, in-person training event. Click here to reserve a seat in a future in-person or virtual Launch for Leaders event. 

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