Related Courses
Melissa Lea of Muster Consulting joins the July 8th 4As New Business Committee Meeting
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Google Ads Mass Arbitration Opportunity
This meeting addressed an opportunity for 4As member agencies and clients to pursue recovery of structural ad overcharges from Google due to Department of Justice antitrust liability findings. Warren Postman, Managing Partner at Keller Postman, explained that advertisers can seek recovery through mass arbitration since Google’s Terms of Service prohibit standard class action lawsuits. The…
From Campaigns to Customers: The Leadership Shift Agencies Can’t Ignore
Employee Experience (EX) expert James Killian, author of Obsessed: Cultivating the Customer-Driven Leader, and the founder of the Customer-Driven Leader consultancy. leads this webinar on customer-driven leadership and his Customer-Driven Leader framework. He introduces a model of four leadership types, explaining how organizations can progress from being customer-derailing to customer-aligning. … Login to access member-exclusive content Not a 4As member…
