Spring 2023 Consumer Behavior Forecast: How your clients can harness the influential power of weather to heat up demand

With warm weather ahead, nothing will impact this season’s activities, emotions and spending more than the ultimate influencer: Mother Nature. According to IBM research, spring weather boosts consumer moods and – more than any other season – drives them to try new things. Brands have an opportunity to not only anticipate these opportunities to connect with key audiences but to also personalize those connections based on how people are feeling and what they want.

Join IBM Watson Advertising to hear the major influences on consumer behavior for the upcoming season. You’ll find out:

• The driving forces of consumer behavior for Spring 2023
• The types of behaviors and purchases consumers are likely to gravitate toward
• How brands can best position themselves to influence consumer behaviors to support efficient and effective outcomes