Real-time market research platform Suzy and the American Association of Advertising Agencies (4As) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from brands, how messaging and advertising strategy should shift, and overall levels of consumer trust regarding different media channels. Leading experts from the 4As share their points of view on how agencies can better partner with brands right now to create more effective advertising strategy.
Sponsored By:
Related Courses
The Future Shopper 2026. Winning Tomorrow’s Consumer
Sometimes businesses are so busy trying to hit quarterly, half-yearly, or annual targets that they simply don’t have time to look ahead and understand who their future customer will be. That’s where VML and the Future Shopper report come in. Grounded in insights from 28,000 consumers across 17 markets, the Future Shopper helps businesses navigate…
Beyond the Prompt: Connecting AI to Agency Operations – How Connected AI is Transforming Finance, Projects, and Client Management
Through industry insights and real-world demonstrations, attendees will see how trusted business data can support better decisions across finance, project delivery, and client management.
Agentic Automation in Practice: Real Use Cases for Scaling Campaigns
In this session, Fluency and LT.agency share the playbook they built to run more campaigns, across more locations, without adding to their team.
