Vibe Coding for Marketers

The next cohort launches on June 15 from 1:00 to 4:00 PM ET. Click here to register.

In the fast-paced world of advertising, waiting 12 weeks for a technical team to build a simple internal tool is a competitive disadvantage. Whether it’s a custom brief generator or a dynamic CX mapper, the ability to ship your own operational software is the new unfair advantage for agency leaders.

Vibe Coding for Marketers is a high-impact program designed for non-technical advertising leaders. We strip away the jargon and provide you with the keys to natural language programming, enabling you to design, build, and deploy custom applications in days, not months.

What You’ll Learn

The Architect’s Mindset: Learn how software actually works. From databases to hosting, without writing a single line of traditional code.
Prompt-to-Product: Use natural language to "vibe" your ideas into existence using the latest AI-assisted development platforms.
Operational Autonomy: Build custom tools for Strategy, Social, and CX that solve real agency bottlenecks.
Production Readiness: Transition from "hacky prototypes" to secure, scalable apps that meet enterprise governance standards.

Format

Live Workshops (Virtual)

Duration

4 Hour Live Session

Audience

Account Directors, Strategy Leads, CX Designers, and Creative Directors who are tired of technical bottlenecks and want to own their operational destiny.

No prior coding experience required.

Pricing

$399 per participant | $199 for 4As members

Next cohort starts June 15, 1:00 - 4:00 pm ET

Click here to register.

Course Outline

Part 1: Before you build, you must understand the "engine." We decode the technical fundamentals so you can speak the language of software.

Core Components: Demystifying authentication, databases, and hosting environments.
The Modern PRD: How to structure Product Requirements Documents that AI (and humans) can execute perfectly.
Technical Governance: Navigating the transition from a "vibey" prototype to a production-ready application.
Solution Evaluation: How to choose the right platforms to ensure your tools are secure and scalable.

Part 2: We move from theory to the "Workshop." You will use natural language programming to build functional, high-utility tools tailored for agency life.

Strategy: Build an Automated Brief Generator that ingests raw data and outputs razor-sharp creative springboards.
Social: Develop a Dynamic Content Calendar that updates in real-time based on trending triggers.
CX: Construct a Customer Journey Map Builder that visualizes complex touchpoints instantly.

Meet the Facilitator

Pedro Laboy

Pedro Laboy is a seasoned artificial intelligence expert, technologist, and business strategist with a proven track record of helping global brands harness the power of AI to drive business growth and optimize performance. As the founder and Chief AI Strategist of Brand Nexus, an AI consultancy, Pedro leverages his deep understanding of AI technologies, including Large Language Models, Natural Language Processing, and Machine Learning to develop tailored AI solutions for clients across various industries.

Before establishing Brand Nexus, Pedro held key leadership positions at various organizations, including serving as a Managing Director at Accenture and Chief Precision Officer at Wavemaker/GroupM. His extensive experience in advertising and marketing also includes roles such as Chief Data and Innovation Officer, EVP of Marketing Transformation and Performance, and President at renowned agencies and consultancies.