Vibe Coding for Marketers

The next cohort starts November 2nd. Click here to register!

Every agency has a backlog of internal tools that never get built: the brief template that should generate itself, the timeline that gets rebuilt manually every time a deadline shifts, or the RFP response that drains three team members for a full week. Without a dedicated software budget, these daily friction points remain unsolved.

Vibe Coding for Marketers bridges that gap. Vibe coding means articulating what you need in plain language and leveraging AI to build the actual software. The core skill isn't technical—it’s the exact same muscle used to write a great creative brief: defining what you want, who it’s for, and what success looks like.

What you'll leave with

Two Production-Ready Tools: Functional software applications built entirely by you for your daily workflow.
Four Complete Agency Kits: Step-by-step blueprints covering New Business, Project Management, Strategy, and Creative tools.
A Repeatable Prototyping System: A proven framework to turn operational ideas into functional software on demand.
A Technical Boundary Line: A clear understanding of what you can prototype independently versus when you truly need an engineer.

Format

Live Workshop (Virtual)

Duration

Kick-off call (30 minutes) + 2 Live Sessions (2 Hours each)

Audience

Agency leads: Strategists, Creatives, Account/PMs, New Business

Pricing

$499 per participant | $399 for 4As members

The next cohort starts November 2nd

Kick-Off Call: November 2, 3:00 - 3:30 pm ET

Session 1: November 9, 3:00 - 5:00 pm ET

Session 2: November 16, 3:00 - 5:00 pm ET

Click here to register

"Pedro was engaging and interesting and definitely passionate about the topic, which helped with a complicated and ever-changing topic."

"Pedro was great. Extremely knowledgeable and supportive of people at all levels."

Course Outline

Kick-off: Pre work

Get to know the cohort and learn what is needed to complete prior to Session 1.

Introduction: Meet the course facilitators and producers who will assist you during this course
Learning Management System Tutorial: Walk through the learning management system and define which modules needs to be completed before Session 1 ; modules should take 1-hour to complete
Q & A: An opportunity to ask the facilitator any questions before going into the pre-work

Session 1: What You're Actually Building

Demystify the mechanics underneath software before starting your build.

Software Fundamentals: Understand where information lives, access permissions, web deployment, and real-world running costs.
The AI Tool Landscape: Analyze which building platforms are worth using and why.
Guided Co-Build: Walk step-by-step through a shared tool build to master the workflow.
Risk & Client Safety: Address the honest risks and boundary lines of processing client work through AI platforms.
Hands-On Launch: Start building your custom app live before the session ends, continuing iteration through the week.

Session 2: Build & Deploy

Refine your custom solution and explore purpose-built agency toolkits.

Build Showcase: Share initial tool prototypes, review peer progress, and troubleshoot edge cases.
Specialized Agency Tracks: Select and build one of four tool types tailored to agency roles:
- New Business: RFP acceleration and proposal automation.
- Project Management: Dynamic timeline, scope, and resource workflows.
- Strategy: Brief generation, audience synthesis, and insight aggregation.
- Creative: Concept exploration, prompt engines, and asset organization.
Toolkit Hand-Off: Recieve full step-by-step kits for all four tool types to continue building post-course.

Meet the Facilitator

Pedro Laboy

Pedro Laboy is a seasoned artificial intelligence expert, technologist, and business strategist with a proven track record of helping global brands harness the power of AI to drive business growth and optimize performance. As the founder and Chief AI Strategist of Brand Nexus, an AI consultancy, Pedro leverages his deep understanding of AI technologies, including Large Language Models, Natural Language Processing, and Machine Learning to develop tailored AI solutions for clients across various industries.

Before establishing Brand Nexus, Pedro held key leadership positions at various organizations, including serving as a Managing Director at Accenture and Chief Precision Officer at Wavemaker/GroupM. His extensive experience in advertising and marketing also includes roles such as Chief Data and Innovation Officer, EVP of Marketing Transformation and Performance, and President at renowned agencies and consultancies.