This presentation, originally delivered to the 4As National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.
Related Courses
Building the AI-Powered Agency Operating Model for Predictable Growth
Join us for a highly actionable webinar where we’ll explore how to build an AI-powered operating model that actually scales. If you’re looking to streamline your tech stack and boost profitability, this session is for you.
I’m New Here: Digital Advertising for Beginners
Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital becomes table stakes for brands of all sizes, this course breaks down the complexity and gives learners a clear, end-to-end understanding of the digital ecosystem. … Login to access member-exclusive content Not a 4As member yet? Don’t miss…
Creative, Media, and Growth: How Agencies Are Choosing Where to Lead
As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale. In this fireside conversation, agency leaders will discuss how they are balancing creative leadership with increasingly complex media demands and how strategic partnerships can help expand capability, drive performance, and unlock new paths to growth. Speakers Josh…
