This presentation, originally delivered to the 4As National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.
Related Courses
I’m New Here: Digital Advertising for Beginners
Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital becomes table stakes for brands of all sizes, this course breaks down the complexity and gives learners a clear, end-to-end understanding of the digital ecosystem. … Login to access member-exclusive content Not a 4As member yet? Don’t miss…
Creative, Media, and Growth: How Agencies Are Choosing Where to Lead
As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale. In this fireside conversation, agency leaders will discuss how they are balancing creative leadership with increasingly complex media demands and how strategic partnerships can help expand capability, drive performance, and unlock new paths to growth. Speakers Josh…
AI-Powered ERP: The Implementation Mistakes Agencies Make—and How Finance Leaders Can Avoid Them
As agencies evaluate AI-enabled cloud ERP platforms, the conversation often centers on new capabilities—automation, predictive forecasting, and real-time financial insights. Yet many implementations fall short not because of the technology, but because agencies underestimate the operational changes required to support it. This session will examine the most common implementation pitfalls agencies encounter when adopting AI-focused…
