Why and How to Offer Options: A Powerful Short-Cut to Pricing Success

Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams discussing how to present to your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion focused on what clients really buy: outputs and deliverables, not hours and activities.

In these three game-changing online workshops exclusively for 4As members, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams, and higher trust levels in agency-client relationships.

Tim Williams is recognized as one of the leading voices in the pricing revolution in the agency business. As a career agency professional and founder of Ignition Consulting Group, Tim consults with firms around the world in the areas of pricing and business strategy. As a presenter and consultant, Tim has worked with hundreds of agencies ranging from leading independents to multinational agency networks in the U.S., Canada, Europe, Asia, and Australia, including agencies from all of the top five holding companies.