4As Presents: GenJam Los Angeles (FREE)

4As Presents GemJam: AI, Ideas & Craft

A free, hands-on day for agency creatives to:

• master advanced AI workflows in Higgsfield
• build a campaign spot through GenJam
• and explore creative control and industry craft with 4As, New York Festivals, Machine Cinema and CYLNDR.

 

On October 1, join 4As, New York Festivals, Machine Cinema and CYLNDR in Los Angeles for an advanced, hands-on day built for agency creative professionals, using Higgsfield.

Master Professional Workflows

Explore professional workflows in Higgsfield, from referencing brand assets and transferring motion to swapping objects and creating batches of campaign variations. The focus is on creative control: how to shape the work, keep it distinctive and decide what needs a human touch.

Build Through GenJam

Put those ideas to work through GenJam, Machine Cinema’s collaborative creative format. With a fresh brief, a team and support from Machine Cinema, you’ll develop a 30–60 second spot, experiment with new approaches and share what you make. Teams will present their work and vote for Best Overall Spot.

Industry Insights

Join Justin Thomas-Copeland (CEO, 4As), Sylvain Tron (CYLNDR), Meg Button (Machine Cinema), Miriam Asmar (Higgsfield) and Antonio Marcato (David and Goliath) for a conversation on the current state of AI in agencies. With the latest AI Market Map as context, the conversation will explore craft, creative control and what it takes to bring these workflows into client work.

Round out the day with cocktails and conversation with fellow creatives.

What You’ll Explore

• Current state of AI in agencies: Explore the latest AI Market Map and what changing capabilities mean for creative teams and production.
• Creative control: Maintain a distinct visual language, product fidelity, and shot continuity across generations.
• Professional workflows: Master approved asset referencing, motion capture, object swapping, and batch processing in Higgsfield.
• Production judgment: Compare iterations, evaluate credit use, and define where human craft remains essential.

Your Challenge 

• Crack the Brief: We’ll drop the brief at the event – no pre-gaming, just fresh ideas generated in real time
• ​Race Against Time: 3 hours of brainstorming, developing and producing a :30-:60 second spot. During this time, Machine Cinema will assist with any questions you may have.
• ​Face the Jury: Your fellow creatives become your judges in this peer-voted event

Who Should Attend?

• Creative directors, art directors, copywriters, designers, editors and producers from agencies and in-house creative teams.
• The program assumes professional creative experience and focuses on advanced application rather than AI fundamentals.
• You can register solo, as a duo or as a team of three.
• Solo attendees and pairs will be matched with teammates.
• At least one person in each GenJam team should have video-editing experience; that is a team requirement, not a requirement for every attendee.

We recommend you complete your Higgsfield account setup and access checks before the event so your time at GenJam can be spent on craft and production.

What to Bring:

• ​Laptop & Charger

Event Details

Thursday, October 1, 2026
9:30 AM–5:00 PM Pacific Time
Doors open at 9:15 AM

CYLNDR Studios,
4539 West Adams Blvd, Los Angeles, CA 90016

Free for 4As members and invited guests.

Higgsfield is the hands-on platform. Account-access and credit-allocation details to follow.

Reserve your place

GenJam™ is a trademark of Machine Cinema.

Event Schedule

Note: All times listed below are in Pacific Time (PT).

• 9:15 AM: Doors Open
• 9:30 AM – 10:00 AM: Networking & Coffee
• 10:00 AM: Welcome & Opening Remarks 
• 10:15 AM – 11:15 AM: Higgsfield Presentation/Demo & Brief Drop
• 11:15 AM – 2:15 PM: Ideation & Working Lunch
• 2:15 PM – 3:15 PM: Creative Team Presentations & Voting 
• 3:15 PM – 4:15 PM: Panel Discussion: “Craft & Machine: Finding the Sweet Spot” with Justin Thomas-Copeland (CEO, 4As), Sylvain Tron (CYLNDR), Meg Button (Machine Cinema), Mariam Asmar (Higgsfield) and Antonio Marcato (David and Goliath)
• 4:15 PM – 5:00 PM: Cocktails & Networking

 

What You Can Expect: Watch the GenJam NY Recap