Agentic Automation in Practice: Real Use Cases for Scaling Multi-Location Campaigns

Agentic automation is already changing how leading agencies operate. In this session, Fluency and LT.agency share the playbook they built to run more campaigns, across more locations, without adding to their team.

You’ll hear real use cases for how agentic workflows eliminate the manual execution burden that keeps your best people from doing their best work — and how that shift unlocks the growth capacity your agency already has. Less time on operations. More time on strategy, creative, and the high-value work that actually differentiates your agency with clients.

Speakers

Heather Chevalley – VP, Growth @ Fluency
Heather Chevalley is the Vice President of Growth at Fluency, the Digital Advertising Operating System that empowers advertisers to connect, automate, and scale complex paid media programs across channels. With extensive experience in marketing, sales, and technology consulting, Heather’s background includes significant roles at HubSpot and Dealer.com – a Cox Automotive brand, earning honors such as the Cox Automotive Media Sales Consultant of the Year. At Fluency, Heather is dedicated to driving growth through innovative strategies that leverage data-driven insights, positioning the company at the forefront of the evolving digital advertising landscape.

Chase Lane – CEO @ LT.agency
Chase Lane is CEO of LT.agency (formerly LaneTerralever), an independent Phoenix-based marketing agency. He joined LT in February 2025 and has fifteen years of experience spanning agency leadership, strategy, operations, consulting, teaching, and military service. He leads LT’s strategy and oversees integrated growth across brand, marketing, digital, media, social, and public relations. A third-generation leader of the agency founded in 1962 by his grandfather Ed Lane, Chase is authoring LT’s next chapter, honoring its legacy while transforming the firm into a modern, values-driven agency built for sustained growth and market leadership

Moderator: Kevin Freemore – SVP, Innovative Technology @ 4As