Your Next Customer Might Be an AI Agent

AI agents are no longer just browsing. They are moving deeper into the customer journey, influencing discovery, decisions, and transactions.

With tools like Meta’s Muse and OpenAI’s Dots poised to play a bigger role in the 2026 holiday shopping season, brands and agencies need to answer a new set of questions: Can you see when an AI agent arrives? Do you know what it is trying to do? And should you welcome it, measure it, or stop it?

Join Julian Norton, Staff Product Manager at HUMAN Security, Lindsay Bender, Director of Product Marketing at HUMAN Security, and Adam Sell, Senior Research Editor, for a conversation on what the rise of agentic traffic means for customer journeys, measurement and digital commerce.

They’ll explore how businesses can prepare for a world where your next customer might not be human, but the opportunity behind the interaction still is.

You’ll learn:

• How AI agents are changing discovery, engagement, and digital commerce
• Why brands and agencies need visibility into agentic traffic
• How to distinguish valuable AI-driven interactions from fraud and abuse
• What agentic activity means for measurement, and customer journeys
• How businesses can decide which automated interactions to welcome, measure, or stop

Speakers

Julian Norton – Staff Product Manager @ HUMAN Security

Lindsay Bender – Director, Product Marketing @ HUMAN Security

Adam Sell – Senior Research Editor @ HUMAN Security

4As Host: To be announced