New Plan Now Available

The 4As Training Subscription Plan gives participating member agencies two low-cost priority access to Learning Institute programs that accelerate people’s careers and teams’ successes.

Gain access to a curated selection of training programs for your entire agency—all for one annual fee. This subscription model replaces per-person, per-program fees, offering a profitable solution for continuous learning and development across your team. In addition, we offer seat bundles as a more flexible alternative, providing a set number of seats for any instructor-led courses included in the 2026 Training Subscription, along with unlimited access to all six self-paced courses. It’s an easy way to invest in targeted professional development without committing to an agency-wide subscription.

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Subscription enables 4As member agencies to:

  • Train new and rising talent in key areas of need
  • Provide managers with team leadership skills and ongoing support
  • Participate in Pilot Programs and shape future program offerings
  • Receive quarterly engagement reports and immediately enhance your agency’s learning culture

Sign up to learn more about the subscription or sign up for your agency.

 

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Subscription Package

4As Training Subscription Plan

Provide your rising talent, managers, and teams with the essential skills your agency needs to compete

Get insider knowledge on campaigns, contract terms, and industry best practices to drive success.

Training plan pricing

Pricing is based on the agency's total headcount with one flat fee for the entire agency to access all programs mentioned below.

Tier 1

Agency with up to 99 people:

$12,000 Annually

Tier 2

Agency with up to 199 people:

$22,000 Annually

Tier 3

Agency with up to 299 people:

$40,000 Annually

Tier 4

Agency with up to 300+ people:

Contact Us

Seat bundles pricing

The 4As Training Subscription Seat Bundles offer a cost-effective, flexible alternative designed for smaller teams, priority roles, or pilot groups.

5 Seats

to instructor-led Subscription courses + unlimited selfpaced courses

$3,000 Annually

10  Seats

to instructor-led Subscription courses + unlimited selfpaced courses

$5,000

20 Seats 

to instructor-led Subscription courses + unlimited selfpaced courses

$8,000


Included Programs

Your 4As Training Subscription includes the following content areas and curated courses.


Agency Accelerator: Industry Certifications and Courses for New and Rising Talent


Advanced Communications: Writing, Thinking, and Presentation Courses


Account and Client Management


Agency Business


Production Fundamentals


AI Training


Manager and Leadership Training


Team-Based Workshops

The 4A’s subscription plan has made learning way more accessible for our team—no complicated approval process or budget hoops to jump through. The content is super relevant to our industry, and it’s actually inspired us to take part in more training. It’s a simple, effective way to keep growing our team members and support our business goals.

Traci Gallagher

JPL

To learn more about the subscription or sign up your agency, click here.

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