In October 2022, the Federal Trade Commission (FTC) voted to issue an Advanced Notice of Proposed Rulemaking (ANPR) to take stakeholder input on how the agency can help combat fake reviews and the purchasing of social media followers to help boost indicators of social media influence. The FTC’s battle against fake, paid, or manipulated customer reviews has been ongoing for years, resulting in multiple enforcement actions and the publication of industry guidance. Now, the FTC has set its sights on a possible formal rule.

...