NBCUniversal announces Checkout commerce platform for shoppable ads

NBCUniversal is launching a checkout feature that lets consumers buy items directly within a piece of content: a play for direct-to-consumer brands that aren’t typically on TV, Ad Age reports.

Checkout supports retailers shifting to an e-commerce model from brick-and-mortar during the COVID-19, NBCUniversal says. NBCU is waiving technology and cart fees through the end of 2020.

Read the full Ad Age article here.