Insights & Industry News

Ahead of National Cheeseburger Day, Simpli.fi launched its inaugural Loyalty in the Real World report series, analyzing foot traffic and mobile signals across 20 top QSR burger chains to reveal critical consumer loyalty trends.

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes – bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Broadhead announced six new hires across its creative and social teams. The investment marks a major step forward for the 25-year-old independent agency, which is best known for its data and strategy prowess and AI innovation.

Simpli.fi has announced the launch of Simpli.Hub, a self-serve advertising portal designed to help multi-location brands and franchise networks seamlessly scale localized campaigns.

THE MAYOR has been named Adweek’s #1 Fastest Growing Agency for 2026, achieving 650% revenue growth since its launch in 2022.

October 27 Chicago gathering will bring agency leaders and marketers together for candid conversations on new business, agency selection, client expectations, and growth.

Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year. Most advertisers are still buying it in pieces: CTV through one vendor, OLV through another, interactive somewhere else, each format measured differently and optimized in isolation.

Marty Blich, WPP Media’s head of sports investment and content partnerships speaks to how innovations like hydration breaks…

&Barr announces the launch of the latest chapter of Space Coast Credit Union’s (SCCU) Watchdog advertising campaign, “Banking on It.”

How does a growing marketing agency improve profitability without adding finance headcount? See how Red Door Interactive increased profitability by 6%, reduced budgeting and planning effort by 85%, and saved more than 55 hours per month through greater financial visibility and operational efficiency.