Adam Panetta is VP, Strategy Director at Arnold Worldwide, where he leads brand strategy for Norwegian Cruise Line and PNC Bank. Previously, he served as VP, Strategy Director at BUNTIN, where he led brand and campaign work for Perkins, SERVPRO and Trex. He also held a senior strategy role at Dentsu. A member of the 4As Strategy Advisory Committee, Adam specializes in audience insights, brand positioning, creative campaign development, and go-to-market strategies. His work has earned top recognition by the Clio, Effies Jay Chiat, and One Show awards.