Adam Roberts is the Senior Vice President of Sales at Simpli.fi. In this role, he leads a high-performing sales team focused on driving new business and expansion across brands, agencies, and channel partners to execute localized programmatic media and audience targeting strategies.
With over two decades of sales leadership and digital marketing experience, Adam specializes in helping organizations streamline complex advertising ecosystems and align media spend directly with measurable business goals. Prior to Simpli.fi, he held executive sales leadership roles across EverCommerce, Vericast, Valassis, and MaxPoint, where he scaled performance growth engines and managed major brand portfolios across retail, CPG, and service verticals. Throughout his career, Adam has remained focused on building high-performing teams, fostering strong client relationships rooted in trust, and delivering accountable, performance-driven outcomes.
