Position
Founder & CEO
Company
Aqxle AI
Area of Expertise
- Analytics
- Artificial Intelligence
- Research
Location
New York, NY
AI Search, Analytics, Research
Bharad is CEO & Co-founder of Aqxle, an insights-automation platform that takes brands and their agencies from AI Search visibility to ROI—from chat to cart. Most tools stop at whether a brand was mentioned in ChatGPT, Google AI, Perplexity, or another answer engine. Aqxle keeps going: it maps how AI engines, publishers, and affiliate networks route that demand, then assigns a dollar value to what the brand captures at retail versus what it leaks.
That is the measurement layer agencies need as clients move budget toward AI Search. Media teams can show whether a flight created mentions that became buyable demand. PR and influencer teams can track a creator post or earned placement through to an AI citation and then to checkout. Retail and digital teams can see where the path breaks—wrong retailer, third-party seller, out of stock, or a competitor capturing the recommendation.
Aqxle was founded by Bharad after two decades inside the agency holding companies. He was head of research & investment analytics at WPP Media / GroupM US, where he led industry-first work on cross-media measurement and alternate currencies. Before that, as Digital Investment Lead at PHD, he oversaw $1 billion in digital media investment for tech, travel, and auto clients. Aqxle is an approved supplier for Lenovo & Unilever supplier—having built AI agents for Lenovo’s ecommerce team & Unilever’s global laundry care CMI team in 2025—and is backed by New York’s ERA accelerator. The platform is SOC 2 Type II and ISO 27001 certified.
Bharad has served on the boards of the MRC, CIMM, and the 4As, and is a WPP Atticus Award winner for thought leadership. His career began at Ogilvy & Mather in Bangalore. He has lived and worked across the US, Singapore, China, and India, and holds an MS (TRF) from Syracuse University, a postgraduate diploma from MICA, and a B.Com from Madras University.
Agencies that need to prove AI Search value on a live account—or bring a chat-to-cart read into a pitch—can reach Bharad at [email protected].
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