Position
Co-chair of the 4As Strategy Committee and Chief Strategy Officer
Company
TRG
Chris Ferrel is Chief Strategy Officer at TRG, where he leads the agency’s Strategy Collective. He’s made it his mission to rescue marketers from the digital dark ages – when clicks were mistaken for customers – and then teach them how brands really grow. Chris co-chairs the 4As Strategy Committee, serves on the Business Council for the Arts board, and is a repeat SXSW speaker. His resume also includes managing lunch ladies, selling guitars, and building software for musicians. Chris is a Nebraska Cornhuskers alum with an MBA in digital media management from St. Edward’s University.
