Chris Novak is COO and Head of Media Science at Eden Collective, a media strategy consultancy for high-growth brands. Most marketing measurement is built to justify past decisions, not guide future ones. Chris designs the systems that change that, turning ambiguous performance signals into investment-grade evidence for growth-stage operators. Previously SVP of Analytics at Dentsu and Merkle. Featured in Ad Age, Digiday, MediaPost, and Advertising Week. He began his career as a quality auditor and actuary, and holds a BS in Film & Video and MS in Mathematics from Drexel.
