Position

Head of Brand Strategy

Company

TRG

Christopher is an Effie award-winning strategist, educator, and member of the 4A’s Strategy Leadership Committee. As the Head of Brand Strategy at TRG, a nonprofit-owned, people-run creativity collective in Dallas, TX (formerly The Richards Group), he brings 24 years of experience and training to the talented team. Since 2022, Christopher has been leading the Miami Ad School’s Strategic Planning Boot Camp, a global program he graduated from in 1999 and has passionately taught since 2007. A regularly visiting lecturer at UT Austin and a former adjunct professor at SMU for 11 years, he also graduated with distinction from the Master of Advertising Effectiveness program.