Diana Kelter is a senior voice within Mintel’s Research team, serving as the head of consumer trends in North America. She specializes in emerging consumer behavior and forward-looking trend insights. She has been a key driver behind Mintel’s Annual Trend Predictions for the past seven years, shaping narratives that help brands anticipate shifting cultural values, wellness priorities, and cross‑category demand drivers. Diana brings a clear, actionable lens to what consumers will want next and why it matters for brands.
