Emma Vik

I’m a sociologist and brand strategist with 4+ years driving measurable outcomes across B2B, consumer, and cause-driven brands. I approach every problem through a sociological lens, moving beyond demographics to uncover the human truths, tensions, and motivations that drive real behaviors. I specialize in translating that depth of insight and research into strategy that tells a memorable story, working with cross-functional teams to create meaningful, outcome-driven work together.